This week Specialized Bicycles announced that they had signed Alberto Contador to a personal sponsorship contract for their bicycles. Contador in turn announced that he had come to an agreement with Astana to serve out the final year of his contract.
Whew, that’s over, isn’t it?
No, not really.
First, Contador’s contract with Specialized is significant and merits a look. In the modern history of road racing, a move of this sort is highly unusual, if not outright historic. Greg LeMond and Eddy Merckx had enough power that in negotiating a team contract they could stipulate the team would ride their bicycles. This is, however, the first time in the modern era that a rider has signed a personal contract ahead of his team, thus virtually ensuring that his team will be strong-armed into riding the same bikes.
It’s a fascinating fresh take on the carrot-and-stick approach, at least for the bike industry. It also hints at the possibility that Astana are not easy to negotiate with or even to determine who to negotiate with. This move could conceivably be less expensive than sponsoring Astana outright, but it has an additional value to Specialized: It makes Contador less portable. Obviously, there’s no way Garmin-Slipstream would allow Contador to ride a Specialized bike if they were to sign him. Ditto for Caisse d’Epargne. By offering Contador the lion’s share of what would otherwise go to the team, Specialized does Astana a service in helping to keep Contador tied to the team. There’s an obvious value in that.
Interestingly, the Belgian newspaper Sporza.be reports that Patrick Lefevre spilled the beans. After an unusually cordial letter announcing the end of the relationship, Lefevre revealed that Specialized was hoping to use their sponsorship of Contador to help lure him to Quick Step. When Contador accepted the offer and then announced his decision to stay with Astana, Lefevre said he realized that he and Specialized “no longer shared the same vision.”
Cynically, one could say that Contador took the money and ran. The more generous view is that he didn’t ignore the script, but rather, the man who expressed concerns about having the very best in equipment to race on seized on an opportunity to race some on a brand he believed to be superior.
Contador isn’t a done deal for either Specialized or Astana, though. There’s this clause in his contract that Astana must maintain its ProTour license or he climbs in the escape pod. As I’ve reported before, one requirement of the ProTour council is that all ProTour teams must have a minimum complement of 25 riders.
It is November 20 and Astana has 20 riders and one—Haimar Zubledia—is still trying to leave.
The Astana Roster to date:
David De la Fuente
Image: John Pierce, Photosport International