Until now there has been an expectation that so goes the team, so goes the bike industry sponsor. As evidenced by comments on this and other blogs, at least some members of the cycling public have viewed a bike sponsor’s lack of repudiation of the team of a convicted doper as a tacit approval of their doping.
Unfortunately, a sponsor such as Trek hasn’t got the ability to elect to sponsor, say, Formula 1 if they decide cycling is just too tarnished by doping. Liberty Seguros’ next sponsorship stop in sports could be golf, but that’s not possible for Specialized or SRAM.
Faust could appreciate such a dilemma.
So Shimano has announced that it will pull its sponsorship of a team if anyone in its management is found to be guiding a doping program for its riders. If a rider is caught doping, Shimano wants an explanation and a future containment plan to prevent a repeat. A second event is grounds for termination of the sponsorship.
Termination would be catastrophic to any team. A return of all Shimano equipment would leave riders unable to train or race until new equipment could be purchased, which could easily take a week or more and could cost upwards of six figures, an amount few ProTour teams (and no Pro Continental or Continental teams) would have lying around.
But let’s be real. While it is possible and maybe even likely that some directors have at least suspicions—if not outright knowledge—of his team members’ activities, the Festina Affair ended any large-scale participation by team management in its riders’ doping. We now have plausible deniability.
Unfortunately, a complete lack of knowledge of riders’ medical programs has a nasty consequence: the director appears clueless. Hans-Michael Holczer’s shock over Bernard Kohl’s and Stefan Schumacher’s positive tests made him look ineffectual.
But what of positive tests by individual riders? The number of teams that have had more than one positive inside of three months is perhaps surprising. Just yesterday the UCI announced the suspension of three riders (three!) riders from Liberty Seguros. Saunier Duval, Phonak and Astana are but three other names that come to mind.
The question is whether Shimano would actually revoke the sponsorship should the possibility come to pass and which teams are actually threatened by such action. Columbia-HTC, Euskaltel-Euskadi, Française des Jeux, Garmin-Slipstream, Rabobank and Skil-Shimano are the ProTour and Pro Continental teams Shimano sponsors. Of these, two (Euskaltel and Rabobank) have had high-profile doping issues in the last few seasons.
While it is fairly certain that most bike industry sponsors have some language in their contracts that allow the termination of a sponsorship as a result of a doping offense, Shimano is unusual in taking such a public stand. Perhaps other companies will have the courage to take a similar stand.
Shimano’s Statement in full:
With this statement, Shimano would like to make clear to all parties involved that we would like to strive for a fair and drugs free sport to protect the future of cycling for next generations. Besides the bad impact to the reputation of the sport, we all know Doping and Drugs are damaging and destroying the health and image of especially young people in and outside of the sport. Therefore we are taking a firm stand against doping in general and in the cycling sport in particular.
Basic guidelines in Shimano’s anti doping policy:
• All our contracts and sponsorship-relations are made under the condition and in the belief that there is no doping involved in the particular team or with the individual athletes.
• If the team management of one of our sponsored teams (no matter in which cycling discipline) is involved in any doping affair, we will stop our sponsorship of this team immediately.
• If an individual rider is involved in any doping affair without the knowledge of the team management, the team will be given the chance to give a clear explanation and a future improvement & control plan to Shimano, upon that it will be decided to continue the sponsoring or not. If another doping incident occurs within the same team, we will keep the option of terminating our sponsorship contract
• Terminating a sponsorship contract means return of all Shimano materials or other contributions that have been supplied to the concerned team immediately. This anti doping policy is already stated in our ongoing sponsorship contracts but Shimano feels it is valuable to emphasize this ones more to make it clear for everybody what is our opinion about the use of doping in sport. For all our future sponsorship negotiations it is essential for us that the teams show us their anti doping policy in advance.
Image: John Pierce, Photosport International