‘Cross Season
No matter where you live, the summer heat has broken. Maybe there’s even a bit of a nip in the air. It can only mean one thing:
‘Cross season is here.
Of all the brands out there, one of my absolute favorites is Richard Sachs. Yes, he’s an advertiser. Yes, he’s a friend. End of full disclosure. Regardless, Richard is a go-fast guy who has fun with his “brand.”
Frankly, I think most frame builders and even a great many bike companies could use Sachs as an object lesson in how to brand. This new T-shirt embodies everything I dig about the guy: It is irreverent, stylish and passionate, not to mention strictly insider. It also captures the basic zeitgeist of ‘cross racers.
There’s not much to review in a T-shirt. Either it says something you want the world to know … or not.
If you want to follow Richard’s team’s exploits on knobby tires, click here.
amen!
Everyone should have one. I’m wearing mine now.
(It looks quite natural with baby puke on it, too.)
Love it. Is this fine garment for sale anywhere?
Just drop by Richard’s site or call him at: 860) 526-2059
Or drop him an e-mail: richardsachs@juno.com
Cool shirt. I finally witnessed Richard’s bikes for real at the Portland show a few years ago. Super nice. At this point, he’s the godfather of U.S. custom frame building.
I did my first ‘cross race ever two weeks ago. At 48 years old, I guess it’s never too late.
It was awesome – I’ll be back for more.