No matter where you live, the summer heat has broken. Maybe there’s even a bit of a nip in the air. It can only mean one thing:
‘Cross season is here.
Of all the brands out there, one of my absolute favorites is Richard Sachs. Yes, he’s an advertiser. Yes, he’s a friend. End of full disclosure. Regardless, Richard is a go-fast guy who has fun with his “brand.”
Frankly, I think most frame builders and even a great many bike companies could use Sachs as an object lesson in how to brand. This new T-shirt embodies everything I dig about the guy: It is irreverent, stylish and passionate, not to mention strictly insider. It also captures the basic zeitgeist of ‘cross racers.
There’s not much to review in a T-shirt. Either it says something you want the world to know … or not.
If you want to follow Richard’s team’s exploits on knobby tires, click here.