Interview: John Neugent of Neuvation Cycling


Readers of BKW may recall a set of reviews I did of Neuvation Cycling‘s R28 aluminum clincher and C50 carbon fiber tubular wheels. I was impressed by the wheels for their quality, performance and cost. I’d known Neuvation’s owner, John Neugent, since the 1990s and was surprised by his decision to launch a consumer-direct company. In the bike biz, consumer-direct was once viewed with the same jaundiced eye vanity press editions were seen by the publishing world—generally speaking, they were manuscripts too bad or offbeat to be picked up by any commercial publisher, and the determined author would elect to pay for his own print run. For me, the Neuvation wheels put to rest the idea that consumer-direct was the bastion of those who didn’t understand the market and couldn’t achieve sales by traditional routes.

Debate raged in the comments. Some readers thought the Neuvation wheels were anything but PRO; after all, they didn’t cost thousands of dollars and weren’t in use by a ProTour team. Radio Freddy and I thought they were PRO because of their particular combination of performance and value. A dollar well-spent is just that. And while some readers reported some spoke breakage, all were adamant about John’s good customer service. Since that review, several consumer-direct operation have entered the bike market; I decided to have a chat with Neuvation Cycling’s owner.

RKP: For RKP readers who aren’t familiar with your long resume, fill us in a bit on your background please.

Neugent: I started as a partner in a bike shop in 1973 and have since been a rep, product manager, and VPs of sales, marketing, and purchasing for various bicycle industry companies.  I was president of Sachs USA for 10 years and worked with Lee Iacocca on his E-bike project.  I’ve been in the industry my entire adult life.

RKP: Given your experience, someone with your experience must be in high demand at bike companies. Why did you choose to launch a consumer-direct operation?

Neugent: I wanted to live in San Luis Obispo.  I also felt that job security in a big company is, at best, an illusion.  After I was fired from my last job for telling the owners they would go out of business following their business plan (which did happen within two years after I left), I decided it was time to really follow my long term dream of starting my own company.

RKP: What was the attraction for you in deciding to launch a consumer-direct company?

Neugent: I can sum up consumer direct sales in a very short paragraph.  For the first time ever, it’s possible to buy well engineered and designed product off the shelf from the same suppliers who supply the premier brands.  That is not smoke and mirrors marketing.  It’s a fact. Add to that the efficiency of the Internet, and consumers can save 40-60% or more on products of equal quality and design made from the manufacturers who make the “Gucci” brands.

Brands have always used and will be forced into more use of smoke and mirrors marketing – which I define as vastly overstating the benefits of their differences.  Now more than ever, they have no choice.

The real challenge for us, as a consumer direct company, is to out perform other consumer direct companies. Customer service is one of the keys.  Customer service is not lip service (“Have a nice day.” does not cut it). I define customer service as how efficiently we resolve problems.  That is not to say everyone gets everything for free all the time but we go out of our way to treat our customers, and ourselves, fairly.


RKP: Is the emergence of consumer-direct sales in high-quality wheels and composite components and frames really just a matter of product availability overseas? Can it really just be chalked up to Taiwanese and Chinese companies doing more in-house engineering, or were there other market forces that permitted operations like yours to emerge?

Neugent: The emergence of Taiwan and China as good sources of not only engineered product but also well designed product made it easier but the Internet and affordable, easy to use, computer programs were also a major factor.  One small case in point.  I normally handle about 100 customer correspondences a day (sales or customer service).  In a bike shop, it would take 4-5 people to make the same contacts.  On all levels, the Internet is driving down costs, making better consumer deals possible.  Given that much of Internet technology is less than 10 years old (what was life like before Google?) it’s only natural that most industries, including the bike industry, are lagging behind.

RKP: Are your primary competitors other consumer-direct companies such as Williams, rather than big wheel makers such as Mavic and Zipp?

Neugent: Anyone who sells wheels is my competitor but the two giants are Mavic and Zipp.  Zipp now more so because of the increased sales of carbon wheels.

RKP: What is the driver for growth in your product line? Is it just opportunity—availability of product—or is it by design—are there items you have wanted to add to your line?

Neugent: Cash.  There is tons of opportunity but you need to be able to pay for it and effectively market it.  I have had multiple offers from people wanting to buy the company but it’s not for sale.  I plan on doing this a long time.  It’s my dream job.  But because I want 100% ownership, the growth is limited by my ability to fund it.  In terms of new products, I will have a vastly expended saddle line, a tri bike, cross bike, MTB wheels, single speed wheels, and a higher end carbon frame all in the works.  Also some additional stems and bars and seat posts (some in white – one of the hottest colors out there). Most are due in 2-6 months.

RKP: What do you see on the horizon for the consumer-direct channel in terms of new products and new challenges?

Neugent: New products – you name it.  It’s honestly hard to imagine something you can’t do this way.  The fundamental problem companies have is that they focus on the wrong thing.  They focus on having new “technology” they claim is better.  They they market the heck out of it even though it’s really just different and not better.  Don’t tell them this (they won’t listen anyway) but what they need to focus on is how to bring true quality products to consumers for a lower price. That’s what I do.  It’s a totally different focus.

The challenges are honestly quite simple and can be summed up by asking “What do my customers want and how do they want to be treated?”  It’s simplistic to say that it’s easy to answer those questions while making a fair profit but that’s all there is to it.

As a recent Dilbert blog said “By far, the most interesting thing to anyone, is themself.” Therein lies all real marketing.

Thanks for giving me the opportunity of the interview.

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  1. mikev

    John is one of the good guys in the bike industry. Thanks for the reading.

    Whether anyone likes the logos or not, it’s an example of branding that consumers remember.

  2. [email protected] Austin on Two Wheels

    This is not to disparage John Neugent who appears to provide a decent product at a good price, but one of the reasons the big companies charge more is that they are doing a lot of the R&D that allows many of the innovations in the industry. (Whether some of the changes are really innovations or not is another discussion.)

    Creating new product from scratch costs money in the form of all that staff time and prototyping before you even sell one unit. Neugent appears to be benefiting from the R&D of other companies. There is nothing necessarily wrong with that. I buy generic drugs when I can. It’s just there seems to be an attitude in this interview that the big companies are just trying to screw you over when you could get it for cheap elsewhere. Nothing is for free in this world, and if a company spends hundreds of thousands or millions of dollars developing something new, I think higher price points are justified. Of course, the market works this out if its a bad product over way over priced, but just because it cost more, doesn’t mean its smoke and mirrors.

    1. Author

      Paul: The logo issue is interesting. You may find them ugly, but cheap how? I’m not in love with the decals myself, but were he to employ a designer to come up with a really fancy logo with colorful graphics, the price of the wheels would go up. It’s an interesting cost benefit analysis. If I recall, I think he has instructions on his site about how to remove the decals if you don’t like them. I don’t think you’ll find anything like that on Mavic’s site.

      Elliott: The passing down of technology is a basic part of the progression of any industry. When I first started working in shops sub-$500 road bikes didn’t have quick release levers on the rear wheel. $1000 road bikes didn’t have carbon fiber forks. Every pair of bike shorts Performance sells uses Lycra or a variant; Assos and Castelli both claim to be the first to use Lycra in bicycle shorts. Technology gets passed down; it just gets passed down much more quickly now.

      I don’t think John suggested “the big companies are just trying to screw you over” and certainly there’s no belief that way on my part. John made a case for his business philosophy, plain and simple. It’s my belief that his work will spur competition with “the big companies” by forcing them to figure out ways to reduce development costs so that faster products will continue to be able to justify their cost.

  3. Thomas F. Anglero

    This is an excellent interview and the first interview with John in which he openly lists what are his future new products.

    The Neuvation mountain bike wheels are going to be huge for Neuvation. There are no other companies selling high quality mountain bike wheels direct-to-consumers. For example, many people have old mountain bikes that with a new pair of sub $200 (for the set) wheels will convert that old bike to something special. For hard core racers, they can reduce their wheel replacement budget by over 50% going with Neuvation mountain bike wheels. Note, mountain bike riders go through wheels very quickly because of the conditions in which they ride. This might bring some headaches in regards to more claimed returns to Neuvation but I am sure John is prepared for this.

    Though John has not come out and said it directly but I believe his carbon road bike frames are identical to Look’s road bikes (585). His introduction of a new tri-bike will also be warmly welcomed because last year’s state-of-the-art carbon tri-bikes are still extremely fast and will win races and make you faster (with a proper bike fit). If a consumer can purchase one a tri-bike for 50% off the normal price, this will grow the sport even quicker (not that it needs it these past years 🙂 Note, Neuvation should associate itself with “Team In Training” (Leukemia Foundation). These are over 100,000 new triathletes who are looking for the best deal for their money. Neuvation would build an immediate and long term cult following.

    I track Neuvation, Williams, FLIT, and Rol Wheels closely and I try my best to find fault in Neuvation wheels and offerings but Neuvation really does have the best offering of these companies.

    Lastly, I wish John would speak more about his carbon road wheels. HED makes the most aerodynamic wheels but ZIPP has the best marketing. So, where does Neuvations wheels lie in comparison.

    Just because its carbon doesn’t mean its fast. He must be sourcing it from a company that knows what they are doing in regards to wind and yaw angels. If he would elaborate further, I am sure he would see greater churn from his competitors (Zipp/Mavic/HED) in regards to hard core racers who have done their homework and want the best value for their money.

    Once again, an excellent article/interview.

    1. Author

      Everyone: thanks for you comments; it’s interesting to see the range of opinions on this channel and on Neuvation.

      Thomas: for the sake of accuracy, I should correct two assertions you make. First, the Neuvation carbon road frame is not a Look 585 with different decals. Look does their own production in-house in France. John sources every part he buys in Asia. Second, I have spent some time watching wheel testing at the San Diego Low-Speed Wind Tunnel with a manufacturer with no vested interest in a particular outcome. While using the same tires on every wheel, The Zipp 404 was significantly better than anything from any of its competitors; only Zipp’s own deeper section wheels were faster. The Heds are produced in Asia and to the best of my knowledge, the Neuvation comes from the same mold. The question becomes what the difference is, if any, in layup between the Hed and the Neuvation.

  4. Bob

    Someone tell me why I would buy the carbon tubular wheels for cross when they are heavier and more expensive than his alloy wheels? I would love to try a pair of the alloys to see how they compare to the old reflex.

  5. Doug

    I train and occasionally race on a set of R28’s with ceramic bearings. They are good wheels, not the lightest or quickest but pretty bomb proof…

    anyways, here is what i did in regards to the logo, take a blow dryer and they come right off- then everyone will ask if they are Mavics.

  6. Mooney

    I just purchased a pair of Aero4 Neuvation wheels and had a great experience on them in a race setting last night. They are clean, fast, and very light. I can’t stomach dropping over 1k for wheels when the bike itself is hardly over that amount. Hand’s down — John’s products are a great value.

    As for purchasing higher end wheels, the juice is not worth the squeeze in my opinion. I am not diminishing my own riding, but I am not a Pro, nor will I ever be.

    Cheers to John for offering products at a consumer friendly price. Hopefully his presence in the market will be the catalyst for lower prices from more ‘brand name’ companies.

  7. Danno

    I think there is a space for both Neuvation and Zipp in the wheel universe, since there is a need for both the $2300 cutting-edge, every last ounce of performance carbon wheelset, and the $900 carbon wheelset which gives 80% of the benefit at 40% of the cost. Depending on how you approach it, either of these two wheelsets can be a bargain. If you’re a professional and need to optimize every last watt in order to win then Zipp is a bargain at any price. For your average cat 2,3 or 4 racer where cost is normally a bigger factor, 80% of the advantage for something that doesn’t require selling a kidney to replace if you crash may be a better bargain. It all depends on your needs and means, and our sport is richer because of the availability of that choice.

  8. Larry T.

    Neugent’s a smart guy who takes good care of his customers based on my experience. Any of the “big boyz” have only themselves to blame if their suppliers in Asia sell similar (if not exactly the same) stuff to Neuvation to offer directly to end-users. Whatever happened to SOPWAMTOS, the Society of People Who Actually Make Their Own Shit? A pretty small club nowadays I’d bet if every importer/distributor/manufacturer of bike stuff were forced to disclose the true origin of their products. International trade rules seem pretty lax when it comes to this. I had a friend in Tuscany tell me he could bring olives in from anywhere in the world, press them in Tuscany and legally (if not ethically) label and sell the juice as “100% Tuscan Extra-Virgin Olive Oil”. If I get stuff for free or the “bro deal” I’m happy to leave the stickers on, if I pay full-price for it I choose whether to leave ’em on, most often based on whether I like the look of the stickers/logos.

    1. Author

      Danno: Well said.

      Larry: I always loved Bruce Gordon’s awards. Today, SOPWAMTOS would include some companies that might surprise folks: carbon producers would include Zipp, Look, Time, Serotta, Giant and Trek. The reality of the carbon-fiber world is that it is simply smarter for most companies to work with a company like Martek or ADK for the manufacturing of their frames and components. The real work, the work that allows companies to truly distinguish their products happens in the engineering phase, not the construction phase.

  9. Thomas F. Anglero

    Hi Padraig,

    Here is what I know from reading statements from Look and HED.

    Look only manufactures its top-of-the-line 586 or newer version in-house, all other models are now made in Taiwan. This decision was made in early-2008 a few months before Cannondale announced the unthinkable of manufacturing all of its frame in Asia as well. BTW, Speacilized has done the same and is now manufacturing all but its top-of-the-line frames in Asia.

    Steve Hed when being interviewed by a local newspaper when announcing the Livestrong bus that he designed for Lance stated that he now manufactures 50% of wheels in-house using wooden molds for his fiber wheels to improve fiber layup and all other wheels are made in Asia.

    Until Neuvation fills in the blanks, we consumers can enjoy the savings and pedigree that comes with purchasing Neuvation products (with or without the decals 🙂

  10. velomonkey

    Any small business owner gets my applause. Wheels in general don’t do a lot for me. I will say this, though – that guy was VP of marketing. Really? Decals aside, the site is bad and he has 2008 listed as the date of his product. Product years or model years are stupid and some big bike companies are going to be sitting on some expensive frames in their inventory for a while. If cycling is the new golf, which I hate by the way, then no one is buying expensive clubs. These companies would have been wise to re-paint some fames, got them out and then introduced the new models. A round built-in seatpost isn’t all that over the “aero” design of old.

  11. Larry T.

    “The real work, the work that allows companies to truly distinguish their products happens in the engineering phase, not the construction phase.” is just fine, until those “constructors” in Asia start selling the thing you so carefully engineered to pretty much anyone with a line of credit. How many (especially carbon fiber) products out there look almost identical? Visit ebay and look at the carbon frames some guy ships from Hong Kong, then look at some “brand” frames—darn hard to tell ’em apart based on the photos. Guys like Tom Ritchey probably do lots of design and prototype work, including fatigue testing, etc. before having an Asian “constructor” actually make the parts–then have to sit back and watch stuff made by the same folks (andlooks virtually identical) get produced for others. The “third shift” concept where the stuff is produced for the contracted “brand” while their guys are around, then the same stuff is produced by night (when those guys are asleep) and sold to others is pretty well known. You read more and more about the “brand” companies trying to stop it but once the tooling, molds, etc. are made there’s little or nothing to stop the “constructor” from making as many of “your” product for as many customers as possible besides you. When you’re not one of the few “people who make their own shit”, this is a calculated risk you take. I’ve read about a few companies who’ve decided it was better to go back “in-house” and make their own stuff just to control situations like this. PLEASE NOTE: I have nothing against John Neugent and am NOT accusing him of any unethical practices, I believe his claims about his products are honest and accurate. His lower prices are the result of a different business model than the “brand” folks and in the end, the consumer always has the final choice.

  12. Dan O

    Nice interview. By coincidence, I happened to revisit the Neuvation site a few days ago and watched John’s info video clips. Interesting stuff.

    Being an ex-bike shop guy (decades ago) and a believer in supporting the local bike shop, as well as made “Made in the USA” and/or drooling over high end frames – when it comes down to it, in a lot of ways, we’re paying for stickers and paint. Granted, I’m completely a sucker for certain for stickers and paint – along with history and hip factor associated with some brands. There’s nothing wrong with that. Sometimes the “hip factor” means it was designed by people in the know, then manufactured elsewhere, by talented people as well. My old school brain still has a hard time wrapping around that at times.

    I know some folks who own Neuvation wheels and they’re a killer deal. I’d be curious to see one of their carbon frames up close. Being a single paycheck family of four, I can no longer afford to throw down big bucks for bikes, but want trick stuff – so what John is doing interests me.

    I think there’s a place for everyone – the local shop, Internet sales, “Gucci” brands, and other stuff that just works for a great price.

    Great post – great blog.

  13. Jim

    I have bought two pairs of wheels from him. Carbon tubulars have been awesome and I have raced hard on them with no trouble. Some of his cheaper alloy wheels ahev had trouble with loosening spokes and rear rim cracking. I have ordered a new rear wheel of higher weight to see if the problem will stop. The 2 cross pattern also seemed to make spoke rubbing noises more evident. I chose aero spokes on the new rear in hopes that these two issues (noise and loosening) will go away.

  14. Frank

    So I have a black Cannondale that has silver graphics and I like the decals…Every squirrel to their own nest…..Does anyone actually like the fact that most bikes look like a series of cafes in some Italian village all smooshed together on the frame/outfits/stickered out cars etc. Smooth and easy… black on silver….nice… easy on the eyes not some Kenda tire fading circus circa 1970 road race banners…. shall I go on?…easy on the Neuvation dudes graphics…dudes…Peel on or off and don’t complain or style them in silver and black.. weight weenies will no doubt add up the grams per logo…and then peel away…Lets see if it says Pinarello big ugly graphics equals good because it is EXPENSIVE….and if it is good but cheap then I should hide the fact that it is Neuvation and not expensive… but good. Most folks are peeling the graphics because they don’t want their high end friends to actually think they can’t afford Campy Record. Same guys that the super fit pass on the uphills in the centuries and look over their shoulders and say “nice bike dude” as they fly on by… I say be fit be smart and advertise for Neugent… Point well taken…R&D is expensive and Neugent knows the business and is riding that wave nicely for Joe Average Wanna be bike racer..At least I get the straps inside my jersey….most of the time…

  15. Adam

    I have Competitive Cyclist offering DA 7900 groupset at $2,600 and Neuvation offering a DA 7900 equipped bike for $2,795. I don’t care how the decals look, or how the frame rides, you could cannibalize the bike to swap out other parts you favoured and still have a great deal (assuming of course they aren’t mis-matching groups and using inferior cranks/brakes). I may even buy that, swap the frame out for a winter ride and put the new grouppo on my racing frame.

  16. Frank

    One more comment…then I will give it a rest….slide on down to the R 4 TUBULAR 1400 grams for a ridiculously cheap price … and you know they will be great and run smooth and climb and you will get customer service IF -big- If you need it …because you won’t til you do something stupid you want somebody else to pay for to keep their image intact….shall I go on. I own two sets of Neuvys…Nice…Now on to those guys riding those cute little KCNCs that look like brakes but don’t actually stop you when you need to…. Go for a ride… on the Neuvations and be thankful….out…

  17. Tim Brown

    I have Neuvation M28SL wheels on my bike. They have been great over the past year and I have no complaints. I did purchase the road hazard warranty and used it once when new rider led me into a bottomless pit of a pot hole. I wrote John and had a response within a day telling me how to send it back for a repair/replacement. Within a couple of weeks of sending it back, I had a working wheel again.

    As far as the direct sales Internet only business model goes, there two things that will lead a consumer to buy using this channel – value and service after the sale. John offers both and his industry experience, IMHO, ensures the items he is picking up his Asian suppliers are of decent design and quality. I agree that some other big brand manufacturer may have spent the design dollars and done the testing in this supply model, but unless the brand manufacturers put their own people in the factories and negotiate strict contracts they can expect what they get if they are not using one of the larger manufacturers. I would think the larger Asian manufacturers are smart enough to realize that protection of the name brand designs is in their best interest for retaining that business in the future. It’s interesting that some of the Asian eBay frames clearly state not available in this country or that country due to licensing restrictions. That probably represents a failure to negotiate a good contract OR the design was developed by the manufacturer and the bike brand decided to forgo their own design and get rights to sell the manufacturer’s design as theirs in a particular market. It would be interesting to know how that really works.

    On stickers – I took them off when first received the wheels, but the wheel that was replaced still has them and I don’t plan to take them off.

  18. vlad

    Two friends ride Neuvation aluminum clincher wheels. One has just had a spoke nearly pull out of the rear rim and there were cracks all around the rim. He’s been riding these wheels for 18 months. His earlier rear wheel failed similarly after 9 months. The other friend had the same problem after 12 months. He has switched to Bontragers. John has been most honorable with warranties and both guys are thrilled with customer service. The product, though, seems to leave something to be desired.

  19. Keith Hatfull

    Paul: The logo issue is interesting. You may find them ugly, but cheap how? I’m not in love with the decals myself, but were he to employ a designer to come up with a really fancy logo with colorful graphics, the price of the wheels would go up.

    Oh come on. You can’t tell me that in the land of art in California that John couldn’t find a bike loving design student who, for a set of wheels or two, could help him come up with logos that would more appeal to the aesthetic sensibilities of most cyclists? Personally I think John would get a whole lot of mileage with a marketing facelift. Let’s face it: for a lot of folks their bike is a source of pride. I myself don’t have a fancy car, I have a fancy bike and while its performance is paramount given two equal components I’m going to choose the one that looks the best…and given the number of people that unbadge their Neuvation wheels it’s certainly NOT an isolated aesthetic opinion from one bling-crazed individual.

  20. Jack

    These days, most companies use consultants to do their engineering, even the ‘in-house’ engineering. John’s products are engineered, it’s just that his consultants are in Asia and he tells us like it is. Truth be said, that is probably where the best, most experienced engineers and fabricators are for production bicycles.

    As he explains it, the cost of his products direct is similar to what others charge their dealers. It mostly boils down to a lean business model. Control costs through direct sales, little marketing expense, no big race teams, etc.

    We have a choice here, and I’m glad that we do. I also am a motorcycle road racing enthusiast. When you buy a Ducati, you understand that the motorcycle isn’t inherintly better, what makes it more expensive is that Ducati sells road bikes to support racing. Similar to Ferrari. There is a certain pride of pedigree when we decide to buy those products and associate with their legacy.

    1. Author

      Jack: I have yet to come across a single company that outsources its in-house engineering. While it is true that many small companies will buy products essentially off-the-shelf from Asian manufacturers, products that are certainly well designed and manufactured, that isn’t true (design-wise) across the board. For the record, I have met engineers working in-house for Trek, Specialized, Giant, Cannondale, Felt, Cervelo, SRAM, Shimano, True Temper and Zipp; these companies spend a lot to make sure they have first-rate engineers manning the workstations on which their frames and components are manufactured.

  21. Jack

    I won’y try to argue that you have met these engineers. I really should have stated that John appears to have started what has been going on for many years in some other (non-bicycle) companies. I am personally aware that many small companies have, and do, produce good products (and some excellent products) which are concieved in house but largely engineered by consultants and engineering firms worldwide.

  22. Dale A

    Keep up the good work John! I run a set of Neuvation wheels and overspending for comparable set of Ksyrium’s wasn’t gonna happen. They may not look sweet standing still, but when it’s hammertime, it’s performance that counts. BTW – I saw a set of Neuvation Hoops with new graphics, should end the whole ugly discussion.

  23. Chris

    A few observations….I have been running the M28 Aeros (some of John’s earlier releases) for about 4 years. I have never had a single issue. I am on the heavier side (240+) and these wheels are completely bomb proof. I have tried wheelsets from other manufacturers, all have failed and all pale in comparison to the these wheels. As for the decals, seriously, it’s a decal folks – if it is unapealing take it off. On the other hand, if you like the wheels, and are confident and proud of your selection of a US-based hand made wheel, promote the company that made them. I spend a significant amount of time in China, Korea, and Taiwan. While overseas I always make time for shopping in the local bike stores (Merida, Giant, etc). I have to say, John has it right. Parts are surely cheaper overseas, and maufacturing in the US for a primariliy US-based market is SMART! THe final products overseas are $10 – $15 cheaper that the US…that’s it, unless you want really cheap quality. If you want top quality, yo upay US prices.

  24. Alex G

    Hi there,

    Why is it we are assuming here that “off the shelf” can be interpreted as steelng other’s research expense costs?

    Abusing other’s R&D investment? It can’t be. Notice the Neuvation products are still cheap even after taking the cost of the frame out of the bike. If you buy a Neuvation bike with SRAM RED, for example, it is a great deal, as the price of the bike is below the retail price of thr RED group alobne in a local shop. And John’s bikes are not delivering a copy of SRAM RED, it is the actual thing, so he is paying his duties there for sure. There is something else he is doing right, it does not have to be stealing other’s ideas and ivestments.

    By the way, I tried his carbon frame, and although it is a fair ride, con not come even close to the ride quality and handling properties of my (very expensive) Trek Madonne. Down a mountain at 70 KM/hour or changing lines in a peloton quickly does not feel the same in every frame, although riding along at 20km/h might only show small differences. It is a different product, as (i) And most of us can’t test drive a Neuvation, unless you can borrow from a friend of similar size; and (ii) is as good as what is it you plan to do with the bike.

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