Working for a bike company is a dream come true for most die-hard cyclists. It’s a job, to be sure, as any other job, but the motivation to get out of bed is easier to find even on the worst days.
Working for a bike company that sponsors a PRO team adds a touch of excitement during the racing season. You get to see the products you’ve worked so hard to help bring to fruition take on a new life. And yes, there is a difference between riding a product you contributed to and seeing a PRO ride it on TV.
Some of the companies out there have begun to take a more novel approach to equipping their teams. By now you’ve seen some shots of Lance Armstrong and Alberto Contador’s special bikes made for them by Trek. These bikes are no different than the others they ride, but what is remarkable is how the guys in creative were given the chance to do something fun. There’s nothing like having your boss come to you and say, “Go nuts.”
Short story short—there’s nothing too remarkable about this post; I just wanted to take the opportunity to show off some creative work that has hours of effort in it. You probably won’t ever be able to see the bikes up close unless both they and you are at Interbike … which could happen, right?
It’s a charge for a designer to do something meant to be out of the ordinary. They deserve a nod for the fun stuff they do. These guys are stars; they eat Adobe Illustrator files for breakfast and suck on vector files like candy.